The Latest Trends in Organic Beauty
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vikramkey20 - Posted on
Whether you’re considering making a switch to a more natural and organic beauty routine or simply want to learn more about the latest trends in organic beauty, there are several things you should know. These trends go beyond the organic beauty world and are affecting the entire beauty industry. In fact, sustainable beauty is expected to become the biggest trend of 2022.
Market size
The market size of Organic beauty includes the market’s volume and value. It is estimated based on both top-down and bottom-up approaches. The research methodology includes secondary and primary sources of information such as press releases, company annual reports, and research papers. Other sources of information include industry magazines, trade journals, government websites, and associations.
The report’s analysis covers key factors, challenges, and opportunities in the global Natural and Organic Beauty Market. It also offers regional and country-level analysis. It also includes a detailed competitive landscape of leading companies in the market. The report also provides information on innovative developments, company performance, and growth prospects.
Trends
Organic beauty is a growing trend, driven by both rising consumer demand and environmental concerns. Companies are increasingly using sustainable raw materials and recycling practices in their manufacturing processes. The beauty industry is also rethinking the packaging it uses. Approximately 87% of the packaging used in beauty products ends up in landfills or on plastic islands in our oceans. Some companies are experimenting with environmentally friendly packaging, such as refillable bottles and glass packaging. Another trend is a shift towards circular beauty, which is the practice of recycling and reusing cosmetics.
Increasing research budgets and consumer interest in natural ingredients have prompted manufacturers to develop more organic beauty products. For example, SO’BiOetic, one of the leading brands of organic cosmetics in France, has recently introduced a line of organic beauty products in the U.S. The brand has even created an Instagram challenge called “Have You Taken the #SOBiOWhaleChallenge” to promote its new organic beauty products. In addition, a recent survey by Prodge revealed that 34 percent of consumers prefer natural skincare products over conventional products.
Companies
The beauty industry has seen its share of ups and downs this year. Although the majority of beauty products are still purchased in brick-and-mortar stores, the online sales share of beauty products is projected to increase to 48% by 2023. As a result, companies in the organic beauty world must work to stay on top of their game in the digital world. A good SEO strategy can help a company to rank well on search engines and serve more people with their products.
Organic beauty products are becoming increasingly popular with consumers. In fact, McKinsey and Company has estimated that 36% of consumers globally would prefer to purchase organic or natural beauty products. And the industry is expected to reach $181 billion by 2025.
Ingredients
In the natural and organic beauty world, you will find products that use natural ingredients, which include plants and fruits. Organic cosmetics use physical, enzymatic, and microbiological processes, but they can also include biotechnological fragrances and animal extracts. All ingredients used in cosmetics should be organic, and radioactive irradiation is not permitted on plant or animal ingredients. This industry is growing at a rapid rate, and you will find that more companies are recognizing the benefits of natural and organic products.
In the organic beauty industry, ingredients must be certified as organic by various bodies. The Soil Association in the UK certifies natural and organic products and has partnered with growers and farmers to develop a global organic standard. Other bodies that certify organic products include Ecocert, Cosmos, and Natrue. The US Department of Agriculture also certifies organic ingredients in cosmetics.
Regulation
Despite the recent flurry of new regulations in the organic beauty world, the federal government is still far from being able to regulate the entire industry. Currently, the federal law that regulates the cosmetics industry is eighty years old, and it is no longer up to date. It was also written before Adolf Hitler marched into Austria, kicking off the Second World War.
In 2008, the Natural Products Association (NPA) launched a standard for cosmetics containing 70% organic ingredients. Since then, over 200 products have been certified by the NPA. Burt’s Bees, for example, has provided $1 million toward the development of the NPA standard. Similarly, the National Science Foundation (NSF) has developed a standard for organic cosmetics, the NSF 305. Several leading organic cosmetics companies have supported this standard, and recently it was officially recognized by the American National Standards Institute (ANSI). Organic Monitor also supports a third organic beauty standard called OASIS, which has gained popularity among the mass market.
